Amazon Prime In 38% of U.S. Households: Analyst

Amazon’s premium shopping program, Prime can now be found in almost 40% of the US households. This amounts to about 41 million members according to a Cowen survey of 2500 U.S. shoppers, released on Wednesday.
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Amazon’s Prime membership which provides an extremely efficient distribution program is one of the strong points for Amazon’s growth.

In December, Amazon membership rose 32 percent from last year’s which was bolstered by Amazon's shopping "holiday" over the summer dubbed Amazon Prime Day. The one-day promotion drove thousands to buy the $99-a-year loyalty program, which includes perks such as free two-day shipping, access to streaming video content and free e-books.

The Cowen survey also shows that the online sales of electronics and general merchandise rose 23% in December from December 2014, down from 26% growth in both November and October.

Cowen analyst John Blackledge wrote, "net-net Q4 purchaser growth trends remain strong and bodes well for Q4 2015 results, in our view."

Based on Cowen, Amazon's online apparel purchases grew 25% in Q4 vs. a year earlier.

It seems to be a good start for Amazon this year so if you want to know more about this news hit the link <a href="http://news.investors.com/technology/011316-789665-amazon-prime-in-38-percent-of-us-households.htm">http://news.investors.com/technology/011316-789665-amazon-prime-in-38-percent-of-us-households.htm</a>